Indiefluence — Proposal
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Prepared for SPM Engineering, Leeds

A website that finally looks as good as the work you actually do.

A simple, no-jargon proposal for revamping the SPM Engineering website — written in plain English, so everyone on your team can follow it, not just the technical folk.

Prepared for
Catlyn & the SPM Engineering Team
Prepared by
Venu Gopal Singhal, Indiefluence
Rough estimate
£800 – £1,200
In plain English

What this proposal is, in one paragraph

Your website is often the very first thing a potential customer sees before they ever pick up the phone or send an email. Right now, it doesn't quite show off the quality and expertise that SPM Engineering is known for, especially not on a mobile phone. We'd like to give it a proper, modern refresh, hand it back to your team fully working, and make it easier for people to actually get in touch once they land on it.

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Nobody is being replaced. We know your in-house person looks after the website day to day. That doesn't change. We build the new site, make it simple to manage, and hand it straight over. Think of us as the builders who come in, do the big job properly, and then leave you with the keys.

What we noticed

A few honest observations about the current site

Said respectfully — this isn't about anything being "wrong". It's simply about the site not yet doing full justice to the business behind it.

1

The technical quality isn't quite coming through. SPM Engineering's capability and experience deserve a website that reflects that same level of precision.

2

It isn't very comfortable to use on a phone. Buttons, text and images don't resize well, which makes browsing on a mobile feel a bit fiddly.

3

It takes a moment too long to understand what you actually offer. A new visitor should be able to grasp your services, your credibility and how to contact you within a few seconds of arriving.

Why it matters

Most of your visitors are on their phone, not a desktop

80%

Our analysis suggests roughly 8 out of every 10 people who land on a website like yours are doing so from a mobile phone — often whilst on-site, in the van, or between meetings.

What that means for SPM Engineering

If the mobile experience feels clunky, most first impressions of your business are being formed on a version of the site that isn't doing you justice.

A "mobile-first" website simply means we design for the phone screen first, then make sure it looks equally sharp on a laptop — rather than the other way round, which is usually how older sites were built.

The plan

What the new website sets out to do

Nothing overcomplicated. Four simple goals guide everything we build.

GOAL 01

Look the part

A clean, modern, professional design that presents SPM Engineering as a serious, capable engineering partner — not just "a website that exists".

GOAL 02

Work properly on mobile

Every page built to feel natural and easy on a phone first, so the majority of your visitors get the best possible experience.

GOAL 03

Turn visitors into enquiries

A clear, guided journey and a proper lead-booking system, so interested visitors have an obvious, simple way to get in touch or book a call.

GOAL 04

Stay easy to manage

Built so your in-house person can update text, add projects, and make routine changes without needing to call us for every small edit.

Scope of work

The pages we'd build

A focused, sensible set of pages — enough to properly represent the business, without turning this into an oversized project.

Page Home
What it's for

The first impression. It needs to say, within seconds, who SPM Engineering is and why they can be trusted.

What goes on it
  • A strong, confident headline
  • A short summary of what you do and who you do it for
  • Snapshot of services and sectors
  • Clear buttons to enquire or get in touch
Page About SPM Engineering
What it's for

Builds trust. People want to know who they'd actually be working with.

What goes on it
  • Your story and experience
  • Your approach to quality and reliability
  • Team or workshop imagery
Page Services / Capabilities
What it's for

Answers the visitor's first real question: "can they do what I need?"

What goes on it
  • Clear breakdown of engineering capabilities
  • Process or technical services offered
  • Simple, jargon-free explanations
Page Industries Served
What it's for

Helps visitors quickly see "yes, they work with businesses like mine".

What goes on it
  • Sectors and industries you serve
  • Relevant examples of experience
Page Projects / Case Studies
What it's for

Proof, not promises. This is usually the page that convinces someone to enquire.

What goes on it
  • Real project examples
  • Photos of completed or in-progress work
  • Brief outcomes, where available
Page Quality, Standards & Process
What it's for

Reassures technically-minded buyers that things are done properly and safely.

What goes on it
  • Standards and accreditations, where applicable
  • A simple explanation of your working process
Page Contact & Enquiry
What it's for

Where interest turns into an actual conversation.

What goes on it
  • A simple enquiry form
  • A proper lead-booking system (see below)
  • Phone, email and location details
Optional Careers or News & Updates
What it's for

Useful if you're hiring, or want to show the business is active and growing.

What goes on it
  • Open roles, or
  • Recent updates and milestones
Turning visitors into customers

A proper lead-booking system and customer journey

Right now, a visitor has to actively decide to email or call you. We'd like to make that journey obvious and effortless — so fewer interested people slip away simply because getting in touch felt like a bit of a chore.

STEP 1
Visitor arrives

Lands on Home or Services, usually from Google or a referral.

STEP 2
They see proof

Projects, sectors served, and credibility signals confirm you're the right fit.

STEP 3
Clear next step

A visible, unmissable "Book a call" or "Get a quote" button — not buried in a menu.

STEP 4
Booking system

They pick a time slot directly, or send a short enquiry form. No back-and-forth emails.

STEP 5
You get notified

Your team receives the enquiry straight away, ready to follow up.

Investment

What this is likely to cost

We'd rather give you an honest, rough figure now than a vague "it depends" — and then confirm the exact number once we've agreed the final scope together.

Most likely scenario
£800 £1,200

This covers a full revamp of your existing website — same pages, refreshed and rebuilt to be modern, mobile-friendly, and properly credible — without adding brand new sections or systems.

  • Redesign of your current pages, mobile-first
  • Copy refinement in clear, professional British English
  • Speed, structure and basic SEO clean-up
  • Simple contact form set up correctly
  • Handover with guidance for your in-house person

If you'd like more than a refresh

Some businesses want a bit more than a like-for-like update — new pages, a proper lead-booking system, or a case studies section, for example. We're entirely open to that. It simply moves the project into a slightly larger scope, priced separately once we know exactly what you'd like included.

Optional additions

Lead-booking & enquiry system Quoted separately
New pages (Careers, News, etc.) Quoted separately
Case studies / project gallery build-out Quoted separately
Ongoing SEO or marketing support Quoted separately
£

To keep this simple: think of £800–£1,200 as the cost of giving your existing website a proper, modern, mobile-friendly makeover. Anything beyond that — new features, a booking system, extra pages — is additional, and we'll always agree the number with you before starting any of it. Click "Quoted separately" next to anything you're interested in, and it'll open a ready-written email straight to us.

How long it takes

A realistic 3 to 5 week timeline

The exact pace depends on how quickly we can get content, photos and feedback from your side — but here's a sensible working plan.

Week 1

Discovery & content planning

We agree on pages, content, and gather any existing material (photos, project details, service descriptions).

Week 1–2

Structure & design

We lay out how each page flows, then design the look and feel — clean, professional, and mobile-first from the start.

Week 2–3

Development

The website is built, made fully responsive, and connected to a working enquiry form.

Week 3–4

Review & revisions

You review everything, we make adjustments based on your feedback.

Week 4–5

Launch & handover

The site goes live, and we walk your in-house person through how to manage and update it going forward.

Your team stays in control

Handover to your in-house person

This matters to us as much as it matters to you.

We build it properly

Indiefluence designs and builds the new website from the ground up, using a system that's genuinely easy to work with afterwards.

Your team gets full access

Login access, clear guidance, and simple written instructions — nothing locked away or dependent on us.

Routine changes stay in-house

Your website person can update text, swap images, add new projects, and make everyday changes without needing to contact us.

We're here if you need us

For anything bigger down the line, we're happy to help — but there's no obligation, and no ongoing dependency on Indiefluence.

Our work

A few examples of what we've built

A snapshot of recent projects, so you can see the standard we hold ourselves to.

Why Indiefluence

A bit about who you'd be working with

01
Marketing-led, not just design-led

We don't just make things look nice — every page is built to guide a visitor toward getting in touch.

02
UK audience understanding

Venu holds a Master's in Marketing from Durham University, and understands how UK buyers read, trust, and evaluate a business online.

03
Design, copy and strategy together

One team handles the writing, the look, and the thinking behind it — so nothing gets lost between different hands.

04
Built for a clean handover

We design with your in-house team in mind from day one, not as an afterthought at the end.

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Beyond websites: Indiefluence is a full-fledged marketing and software development company. Alongside web builds, we also handle digital marketing, branding, and identity work — you're welcome to see the full range at indiefluence.space.

Next steps

How we'd get started

Confirm the objective — agree together that the goal is a mobile-first refresh of the existing site.

Confirm pages and content — what's ready to use, and what needs writing or gathering.

Agree final costing — confirmed once scope is settled, within the £800–£1,200 range or slightly beyond if extras are added.

Begin with the homepage — structure and content mapped out first, as the foundation for everything else.

Schedule a follow-up call — to walk through this proposal together and answer any questions.

Let's talk it through

Let's build a website that reflects the real quality of SPM Engineering.

No pressure, no jargon — just a straightforward conversation about what would help your business most.