SPM Engineering has built a genuinely strong reputation since 2012 - 8,000+ jobs completed, manufacturer partnerships with Seram, Imabe, Italmek and Zato, and trust from some of the UK's largest waste and recycling operators. The current website doesn't reflect that. This document lays out exactly what's holding it back, and what we'd build to fix it - without disrupting how your team already manages day-to-day content.
We reviewed spm-engineering.co.uk the way your engineers would inspect a machine on site - page by page, fault by fault.
Facebook, Instagram and LinkedIn footer links currently go to generic Wix placeholder pages - not your real profiles. Anyone who clicks through hits a dead end.
The layout, spacing and visual style read as an out-of-the-box Wix template rather than a company with 100+ years of combined engineering experience behind it.
Services, About Us and Sales pages each carry only a few short paragraphs. There's no depth on individual services, no case studies, no real project detail beyond a single stat counter.
Calls to action ("Contact Us", "View Projects") repeat with no urgency or differentiation. There's no quote request flow, no callback form, no way to specify a breakdown vs. a sales enquiry.
This is the exact text Google shows under your listing in search results - currently reading "hevay plant machinery" to every searcher.
The site is technically responsive, but the experience clearly wasn't designed for mobile first - and most B2B buyers researching contractors today are doing it on a phone, often on-site.
This is a structural and design audit based on direct review of the live site. A full technical performance audit (Core Web Vitals, load speed) would be the first step once we scope the engagement.
Your in-house person keeps owning day-to-day updates and social media. We build the foundation underneath: a site that's actually built to convert, look credible, and be easy for them to maintain going forward.
A properly designed, mobile-first website with a clear content structure - replacing the Wix template with something built for SPM specifically.
Once live, your in-house person manages content, updates and social - same as today, just with a much stronger platform underneath them.
A consistent design system and content structure means future updates - new projects, new pages, new campaigns - stay on-brand without starting from scratch each time.
An MVP scoped to the core of what's actually losing SPM enquiries today - not a full rebuild of every page on day one.
Leads with what makes SPM credible immediately: years active, jobs completed, manufacturer partnerships, and a clear split between Repair, Maintenance and Sales - each with its own obvious next step.
Planned Maintenance and Emergency Breakdown each get a proper page - what's included, response times, and the kind of detail a procurement manager or site contractor is actually looking for before they call.
Even 4–6 short case studies - what the job was, what machinery, what was delivered - do more to build trust than a stat counter alone.
Separate, short forms for breakdown call-outs, planned maintenance enquiries, and machinery sales - so leads arrive already qualified by type.
Designed for a phone screen first, then scaled up - fast load times, tap-to-call on every page, and no pinch-to-zoom navigation.
Clean metadata across every page, proper heading structure, and content written around how your customers actually search - fixing visible issues like the current meta description typo.
SPM operates out of Leeds, serving the UK's waste, recycling and construction sectors. That regional and sector context shapes the design choices, the language, and what "credible" actually looks like to your buyers.
Indiefluence's lead on this engagement holds an MSc in Marketing from Durham University - less than an hour from SPM's Leeds workshop - with a focus on brand positioning, content strategy and digital presence for UK-based industrial and B2B businesses. We're not approaching this as an outside agency guessing at the market; it's a market we studied and have worked in directly.
15–20 minutes to walk through this proposal, hear what's already planned in-house, and agree on priorities.
We confirm exact pages, features and content requirements based on that conversation.
Once scope is confirmed, we send a clear budget and build timeline - no commercials before that point.